LinkedIn groups are the modern version of Yahoo groups of 1990-s-2000-s, the only difference is that it’s a much more advanced version of
Yahoo groups. Much more…
So, what can be there for you, as a real estate professional, (agent, broker, mortgage professional, appraiser etc.)?
At first with LinkedIn groups you can build more relationships faster. Which means you may get more referrals, clients and more $$$ as a result.
So how to spot a worthy group and be successful contributor/rainmaker in LinkedIn Groups?
At first to spot a worthy group you should analyze the groups your friends participate in, then compare it with your interests and how
many people participate in a group, if the group is open, it’s easier to check if the information shared in this group is interesting and worth your time.
But, when you join a group, don’t just start spamming the fellow members with your listings, deals, as well as don’t start adding
everyone you can to your friends.
What you do, is you find the most popular, interesting discussions for you and participate in them. You follow the most influential
people, you brand yourself and you learn from other professionals. Only AFTER you established certain reputation in the group – you add people to your friends and start gradually promote your company, business etc.
Why the influential people are so important? It’s simple: influential people in the group, most of the time, have a lot of valuable connections,
that in some time may become your connections.
Be useful to people in your group: spend 1 hour or 30 minutes a day in the groups you value the most and you will see the result soon.
Share your experience, connect people, help them by answering the questions, start the discussions and you will notice how step by step you become valuable source of information in your industry and how clients start trusting you with their business.
After some time, you can create your own subgroup or your own group, if you wish, and this will help you generate even more business.
There are also couple features in the groups that may bring you business: “follow people”. In the groups following people is a very useful feature, by using it you will be informed about the projects and deals your influential friends are working on. Sometimes they may need help, right? Or they may need to finance a deal (if you are a mortgage broker) or they may need to manage their project (if you are a management company). It’s a cool feature and you should use it!
Jobs: Jobs on LinkedIn are very popular and very widely used. Of course, some groups have Jobs section full of “get rich quick schemes”,
but owners of worthy groups watch this section carefully. With this section you can find yourself new business, or may connect people, or even post your own ads, – everything will bring value to your personal brand.
By the way, about your personal brand, everything you post on LinkedIn, Facebook, ActiveRain becomes a part of your personal brand as soon
as you click the button “publish”, so watch carefully what you write in the groups and how you write it, but this is an absolutely different story…
By the way how do you use LinkedIn groups? Did it help you generate any new business?
Let me know!
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