Everybody is talking about the new social network Google +, how cool it is, how it will kill Facebook, how it will not kill Facebook, how bored are people with it already and more. But for you it’s one main question:how good is it for your real estate business? Will it generate any leads? If yes how soon?
Google+ setting up the profile:
It’s important to set up your Google + profile, same way or even more meticulously, than you did with LinkedIn, why? Because Google is a major search engine, because if people search you in Google and they find your profile on Google+ it will help you EASIER sell your services and have higher level of credibility.
The second point is: if you use the right keywords in your Google+, profile, it helps you to better position your business. If somebody searches for you in Google+, they immediately know what you are up to. There’s also a downturn to this easy information flow, of course, privacy. But if you want to build a strong personal and business brand online, don’t put inappropriate and unprofessional status updates anywhere on the web. (Not only on G+) God knows when and how it will return to you. Just don’t!
Underline your strong sides in Google + profile, read my post How to set up Your LinkedIn Profile and apply it to Google+. It’s nothing different
although it has wider range of reach. (Google + grows way faster than LinkedIn and Twitter when they just started, partly because we all know now what are the social media networks about and partly because it’s GOOGLE the search giant. If you are the early adopter of Google+ you win!)
Google + Cool features for your real estate business:
Every person, who starts using Google + say one thing, it has a lot of “COOL FEATURES”. Really? Oh, yeah! They are cool, simple and, although not new, may help you build stronger personal and business brand as well as easier interact with your clients.
I’m talking about Google+ Circles, Photos, Hangouts and Sparkles.
Let’s look at these features one at a time:
Google + Circles: Easy and efficiently separate you clients from partners, your commercial real estate clients from residential, your buyers from sellers etc. You can post status updates for each circle not “spamming” the people who aren’t the target audience for the message, how cool is that?
If on Facebook you place the status update and although someone may not be interested in it he/she will still get it, here – you send
the message only to those who are the Target audience, leaving the other circles’ newswire clean and uncluttered.
Also same as posting in certain circles, you read the status updates by circles. Let’s say you want to read the news in real estate marketing and I’m in your real estate marketing circle, here you go click on a real estate marketing circle and read the news from me and my colleagues.
Google + Photos: These are very important, how are they different from Facebook, well, let’s say a lot!
Facebook, although they have the marketplace, although they have the photo albums, doesn’t give this unity of content publisher and content consumer as G+ does. Let’s say, you are a real estate agent, who has buyers who use G+, when you place the pictures of the new property on G+ they can go check it out and discuss immediately with 2-3-4 family members, business partners through Google+ Hangouts.
Google + Hangouts: As I said, if you need to discuss something with clients, partners, have a business conference etc. you use Google + Hangouts
to do it. Why not the phone? Well, you can use the old good phone, but if you need to “sell” the certain point, negotiate the price or discuss the future of your marketing efforts it’s certainly a way to go. It’s always easier to have a conversation when you see the person in front of you right?
Google + Sparks! Ooh! I love these ones! Why because I can see everything that I’m interested in, share with my friends or discuss it with
my family members immediately in hangout. Sparks will help you stay in the loop and because everything is in one place it saves you a lot of time.
Google + and your business success:
As I wrote above Google + has a lot of potential and is growing very fast, if you are an early adopter, it will help you a lot in your business. Google + is not “just another” social media network, Google + is your business tool. It helps you position your personal and company brand (with
profile), market your listings (or other products and services) with Sparkles and Photos, and Close the deal with Hangouts.
So carefully look into this new project of Google, use the right approach and get more business with this outstanding tool!
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By the way, if you need an invitation to Google +, use the comment box below to introduce yourself and your business, I will gladly invite you to my Circles:-)
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