Social Media Made Easy!

Yesterday I wrote about the do’s of your website, today I want to concentrate on the No-No’s of the real estate website, or any other as well.

Don’t #1: Don’t make your website too heavy, meaning try not to post too much and too big pictures, flash, as well as try not to overwhelm the reader with a variety of content.

We all would love our reader to stay on the page longer, but too many pop up windows, flash, pictures and text may make
the reader dizzy.

Try to avoid too much action on your website.

Don’t #2:  Don’t use the splash pages, when the visitor is entering the site. Unless you are a company that has a representative in every city of every country and the visitor needs to choose his/ her country-language-market, don’t do the splash page  at the entrance – it drives away 50% of your audience (if not more).

Don’t #3:  DON’T miss an opportunity to gather data about your visitors and from your visitors. Use polls, use contact forms, newslette  subscription contact form and gather as much information about your potential customers, as possible. It’s easy to integrate it on your website but the result may be astonishing!

Don’t #4: When writing a blog-post, introducing your company or just putting a listing on your website DON’T use too many professional
terms, professional abbreviations and specific language. ( Again Don’t overuse the professionalisms, unless your message is addressed to the professionals of the industry).

Don’t #5: Don’t write in ALL-CAPS and don’t use white fonts and black background. WHY? It’s simply annoying, unprofessional and looks like
you are shouting. White fonts and black background irritates the reader and after 5 minutes he/she just doesn’t want to read the material, blog post or search for the desired property anymore…

Summarizing everything said above: try making the website more inspiring and full of useful material, not overwhelming and stuffed with
hard to comprehend information. Your website is your sales person, although you don’t have to pay the %  to your website (only for hosting and domain ). But with a good website you can earn much much more than working alone!

So, Have a great website! And enjoy your sales results!

Helen Koval is a marketing professional with 10 years experience in publishing, financial and real estate industry.Helen has been working with publishing houses, advertising agencies and musicians in EMEA region and in the US. She is a regular contributor to Plug Into Social Media blog, iMedia Time Blog, as well as Helen's Cooking Blog.

Author Helen Koval

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